BCMJ Cotton College to host PR Summit

Dr Bhupen Hazarika Centre for Mass Communication & Journalism (BCMJ) is going to host a Public Relations Summit at the Cotton College Conference Hall in the city on May 6, 2017. This was made known during the Interactive Meet on Public Relations which was hosted by BCMJ on Friday. The meet coincided with the National Public Relations Day which is celebrated throughout the country on April 21 every year.

The proposed PR Summit will see young achievers in the field of public relations belonging to the State sharing their experiences with students of mass communication, journalism, advertising, and public relations pursuing their courses in different institutions of the State.

At the interactive meet that was hosted by BCMJ on Friday, three promising alumni of the Centre viz Anubhuti D Baruah, Arnab Jyoti Das and Dhriti Haloi shared their experiences with the students. While Anubhuti has made a foray for herself in the arena of electronic media reporting and PR, Dhriti has made a name in anchoring and event management. Arnab too has established himself as newspaper columnist and PR practitioner. The trio gave useful tips to participating students that should help them face the challenges that may come their way with greater grit and determination.

Sayanika Dutta Sarkar, faculty, BCMJ, also exhorted the students to work hard to achieve their goals. She said, “Everyone is not born with skills in public speaking or communication techniques. But with constant perseverance we can acquire these skills.” She gave the example of Mahatma Gandhi who was not a very good speaker at the beginning but with time he improved himself and one day he rose to the position of the “Father of the Nation.” She called Gandhi as the “Ultimate PR Person.”

Hamad Berlashker, CEO, Tangent PR, speaking as the keynote speaker, reminded the students that there may not be enough openings in jobs with a specific PR tag. But PR depends upon a lot of service providers such as photographers, videographers, script writers, translators, anchors, corporate gift suppliers, caterers, and event managers. Barlashker summed up, “There is enough opportunity for youngsters to fit into the PR world as a service provider and one needs to get onto the groundwork right from now.”

Friday’s interactive meet was organised by BCMJ, Cotton College, collaborated by PR Convergence Group ‘LeaP-PR’, Tangent PR, and support extended by Unity Education Foundation, Guwahati.