Toronto based self-love influencer and lifestyle blogger NEHAL MEHRA charts out her prescription to love yourself and to not only look beautiful, but to feel beautiful. Excerpts from the interview to THE THUMB PRINT
You call yourself a self-love influencer. How would you explain that?
We go through most our lives other criticizing others or criticizing ourselves. Both go hand in hand as a form of self-destruction and being unkind to the world. In order for us to make a difference in the world and change this world, we must first change ourselves. And in order to do that we have to take care of ourselves first, love ourselves first and work on ourselves first. So my journey as a self-love influencer is just that – an influencer, coined by the social media world, who pushes you to be your best self and love yourself completely.
Please tell us about yourself and your work.
I was born in New Delhi, India. I grew up in Toronto, Canada as my parents migrated here when I was 8 years old. I studied business in undergrad and received a masters from NYU in marketing. My professional background is in business and marketing, especially marketing analytics. But going through a rough patch in my life, I have been lucky enough to stumble upon my calling and passion. It is to help people improve their lives and live out their dreams. I use my artistic abilities in beauty to help people feel beautiful in and out!
How would you define beauty?
Beauty is so subjective, it truly is in the eye of the beholder. Beauty comes in so many different forms and it needs to be celebrated. For me, I use beauty and makeup to enhance my natural features and I try to push that message with my work as well. It’s better to refrain from trying to fit in a specific idealistic moulds or comply to cookie cutter standards.
Please tell us more about your product reviews and tutorials.
The beauty industry is so saturated with numerous products coming out on a daily basis. So my job is to review these products coming out and offer honest feedback and see if they’re worth the investment. The idea of inclusivity and diversity are also in the limelight. Therefore, as a woman of colour and with a diverse target audience I want to see if these brands really are fulfilling that criteria for us.
As for tutorials, I try to offer easy and effective ways to take care of yourself. I want beauty and makeup to be enjoyable for my audience, and not be a hassle or burdensome.
What do you hope to achieve in the future?
In terms of beauty, I would love to have a skincare line one day. I think being comfortable in your own skin is such an important aspect. It is so much deeper than looking good or your makeup looking good. Your skin sets the stage for everything and is deeply connected to your level of confidence. I want everyone to feel confident. I also want to empower others. Follow in the footsteps of the likes of Tony Robbins, be the Indian female version.
How would you describe the Fashion and Beauty industry in New York city?
Fashion and beauty in NYC is very diverse. You will hardly see two different people wearing the same outfit. You really can be whoever you want to be in NYC, after all fashion and beauty are a form of self-expression. You will see everything in NYC from high fashion couture brands to vintage to refurbished thrift store pieces. It is the Mecca of fashion and beauty. Trends are ever changing and styles are evolving. There is so much variety and styles that you never feel bored with fashion. You can never say I can’t find what I want because there is always something there for everyone.