Northeast fashion showcased in Dubai

Northeast fashion allured audiences in Dubai recently. A colourful fashion show was organized by the Northeast India Fashion & Design Council (FNDC).



FNDC is a registered society of  northeast  India and is a non-profit independent association of fashion designers formed to propagate the business of fashion in India in September, 2013.  The Council has been effectively formed to direct and promote the abundance of fashion talent in the Northeast, assist the Government in policy formation concerning textile, handloom and handicraft promotions, provide guidance and education to budding youngsters who are looking to carve a career in fashion and promote the Northeastern Designers as Fashion Ambassadors in the national and international arena.


After the grand success of “Celebrating Assam” in Bangkok on March 6, 2015, FNDC got an invitation from Assam Society, UAE to take part in their Rongali Bihu Celebration in Dubai on April 10, at Hotel Metropolitan Palace, Deira.


A six designers team headed by Medha Saikia,  founding President of FNDC, Meghali Das, Secretary and owner of Fashion House Nimble Thimble and Mamu Das, Assistant Secretary of the Council went to Dubai and presented a six sequences Fashion Show based on Ethnic Tribal theme of Northeast India.


Though there were no professional models to showcase the creations of some of the best designers from the northeast region of India, yet, FNDC’s show in Dubai was a rousing success. “We didn’t hire any professional models and the organisers also wanted real people to walk the ramp. Almost all the people who participated in the show have day jobs and either one or two kids; one of them is even a flight attendant for a leading airlines and she landed in Dubai hours before the show was to begin,” says Medha Saikia.



So they didn’t get much time to rehearse yet everything fell into place when the show started. Though they are not professionals, they pulled it off quite magnificently.


The designers who showcased their creations were Payal Oshan Goswami (fusion round), Chinmoyee Pujari (mainstream round), Kunal Kaushik (woven mystery round), Mehzabin Ershad (Mising fusion round), Arita Kashyap (Khasi and Mising round) and Kankana Konwar (Manipuri-Assamese fusion round).  


Mehzabin Ershad, a pioneer of Northeast Fashion Designers who started her fashion designing 17 years back and made lots of national and international models including former Miss World Aishwaryya Rai Bachchan wear her designs and display. In Dubai show she has showcased some Mising fusion designs based on the theme the organizers decided. The name of her label is Meghna’s and this is her second overseas show with FNDC.


Payal Oshan Goswamy is the owner of city based Indo Fusion Studio Zaree and this is her second overseas show with FNDC. Payal has created some fusion designs using Naga handlooms, paat and muga from Assam.


Chinmoyee Pujari has her boutique Adrita in Jorhat and Guwahati and she showcased some Chador Mekhela made of eri and bodo fabric.


“Ethnicity” is the brain creation of Kunal Kaushik, a city based designer, who displayed some garments made of mainly eri and some hand woven tribal ethnic fabrics. Aptly he kept the name of his sequence “Woven Mystery”.


Arita Kashyap is a Tezpur based fashion designer who displayed some Khasi tribal designs in Dubai and got appreciated for using red and black color to create her costumes. Doyna is the name of her label.


Though Kankana Konwar, a well-known name among fashion loving people here in Northeast India is based in Delhi, her boutique Silk Souk is in Guwahati. She has showcased a fusion round made of Manipuri and Axomiya Kecha Paat and could steal the heart of the audience present in the event.


More than 400 audience were present in the evening who enjoyed the Fashion Show along with the performance of famous singer Jitul Sonowal of Assam and the different programs where some of the Non Resident Assamese took active part in this Rongali Bihu Celebration in Dubai organized by Assam Society UAE.


Secretary of FNDC, Meghali Das expressed her satisfaction over the tremendous response they got from the Assamese Residents of Dubai who thronged the exhibition area to buy the Assam Silk Chador Mekhela and other dress materials.