Northeast India’s first course on Image & Public Relations completed successfully


The first ever crash course on “Public Relations & Image Building” conducted in North East India was completed on Friday and the graduation ceremony was hosted by Dalmia Bharat Cement at their corporate office in Guwahati. The certificates and medallions to the successful candidates were handed over by Sandipan Nair, General Manager (Marketing & PR), Dalmia Bharat Cements. The course was conducted by Tangent Institute of Image & PR (TIIP) and supported by Learning & Promoting PR (LeaP-PR) Group.

Earlier, the students had an interactive session with Pradipta Roy Mahanta, Senior Executive (Marketing), Dalmia Cement. Addressing the graduating students, Sandipan Nair said, “Public Relations has become an integral part of our life today. Not only corporates and government departments, even individuals are finding it difficult to create a good image without PR skills. In this context, the role of skilled and trained PR personnel becomes all the more important.” Rupa Rani Sonowal, faculty, MassCom & Journalism, Royal Global University, and Rehana Choudhury, Managing Partner, Foresight India Communication, also addressed the students on the occasion.

The crash course consisted of theoretical sessions on basic ingredients of PR; practical sessions comprising of visits to press clubs, press meets, event locations; outdoor engagements at corporate events; and industry visits. In addition, the students were also exposed to PR executives and practitioners through interactive meetings.

Hamad Berlashker, Resources Head, TIIP informed that youngsters from the North East who want to gather experience and skill in the field of public relations face a lot of problems on account of absence of big industries in the region and want of mentors to handhold and mentor them. With this in mind, TIIP & LeaP-PR have decided to extend all support to graduate and post graduate students of the region to enable them to find a firm foothold in the field of public relations.

In addition to the training and skill development support, LeaP-PR & TIIP are also organising PR Summits and other programmes such as workshops, seminars, and competitions to create an awareness about and promote public relations in the region.

The students who completed the course successfully are Harshaa Kutum, Kabyashri Gogoi, Mini Begum Choudhury, Nabam Saha, Priyanka Paul, Shrabani Barman, and Shrutimallika Sharma. Mahamaya Ghosh, alumni of Tezpur University and Monaliza Goswami, student of Gauhati University were given commendation certificates by Dalmia Cement for their stellar roles in making the Mobile Theatre award function held recently a great success.

In his concluding remarks, Subhankar Banerjee, Course Coordinator, TIIP, said that plans are in hand for introducing tailor-made PR courses for professional groups such as lawyers, sales persons, teachers, doctors etc in the coming days.

Nurul Laskar

Nurul Laskar

Nurul Islam Laskar was born in Shillong on June 18, 1950. A University topper and gold medallist, he joined the State Bank of India as a Probationary Officer in 1972. In 1976, Laskar was awarded the Rotary International Group Study Exchange Scholarship to visit on home stay in the state of Oklahoma USA. He was conferred Honorary Citizenship of Oklahoma during this visit. Laskar served as the Chief Manager (Public Relations & Community Services Banking) at SBI Local Head Office (North Eastern Circle), Guwahati during 1994-2002. He was recipient of Loyola College Chennai’s Mother Teresa Award for outstanding Community Service in 2001. In 2002, he took voluntary retirement from SBI and served as Consulting Editor, The Sentinel (English Daily) from 2002 to 2004 and as Executive Editor, Eastern Chronicle (National English Daily) from 2009 to 2014. Around this time, Laskar set up CABSFORD PR, the first public relations agency of North East India. Laskar is the first PR practitioner of North East to get a post graduate degree in Public Relations. He teaches PR at BCMJ, Cotton University, Guwahati and conducts PR workshops at various universities and institutes as a visiting lecturer. Presently, Laskar is the Chief Adviser, Public Relations Society of India (PRSI) Guwahati Chapter and Founder Director of ‘Learning & Promoting Public Relations’ (LAP-PR), an organisation to promote the practice of PR among the youngsters of North East. Besides, he is also the Director (Corporate Communication) at University of Science & Technology Meghalaya (USTM) and Honorary Director at Tangent Public Relations Guwahati.