Pinkathon set to inspire Guwahati women

Pinkathon – Empowering Indian Women, Powered by Bajaj Electricals India’s biggest women’s run is coming to Guwahati for the Second edition on Sunday, September 18th, 2016, Sonaram High School Ground, Guwahati. Online registrations are open at for the V Wash plus 3km, 5km & 10km multi-category run and for  21km drop a mail on
United Sisters Foundation & Maximus Events along with super model, actor, fitness enthusiast, avid barefoot runner and Pinkathon founder Milind Soman formally announced the launch of the Second edition run in Guwahati at a press conference Hotel Guwahati Address. Present at the conference were eminent dignitaries like Mitra Phukan – one of the most prominent literary voices in English from Northeast India, Garima Saikia Garg, Amrita B Sawyan and Tayabun Nisha Assamese woman athlete. Nisha broke the National Record in “Discuss throw” in 1971 and represented India in Japan, Canada and several international events across the globe. Also present was  Monali Bhardwaj – Breast Cancer Survivor  who expressed their wholehearted support for the noble cause.
Expressing delight on the launch of the Second edition of Pinkathon Inspiring Partners Bajaj Electricals in Guwahati, founder Milind Soman said, “We are very excited to bring Pinkathon to Guwahati once again. We are confident the city and its people will support us and help make this run a success. Pinkathon is more than a Marathon. It is the seed of change and the beginning of a movement that is carried forward by a growing community of empowered women across India, who share a belief that a healthy family, a healthy nation and a healthy world begins with empowered women. The first step in empowerment is taking control of your own health, respecting yourself and understanding and celebrating the value you bring to your family and society. Empowerment is not a gift of society; it is a gift you give yourself.”
Milind Soman Super Model, Actor, and the Creator of Pinkathon, The fitness icon further added, “Fitness is liberating. If a culture of regular exercise and fitness must take root in India, our women need to become aware about the benefits of fitness. They need to be able to get out and run, which doesn’t happen enough due to various cultural reasons. We now organize Pinkathon in eight cities. More than 10,000 women run at each of these across all four categories V wash plus 3k,5km, 10km and 21km distances. They run in running gear but also in sarees, salwar kameez, hijabs or whatever attire they deem fit and keeps them comfortable.”
Reema Sanghavi, Managing Director, Maximus Events further added “Besides Guwahati, Pinkathon has already been held in various cities like Hyderabad, Chennai, Bangalore, Delhi, Pune, and Ahmedabad & Mumbai in the year 2015. The multi-city national event has received an overwhelming expression of support with over 50,000 women of all ages, across different walks of life from 6 cities in 2014. This number crossed 75,000 in 2015 with 8 cities. The campaign will be supported with an integrated communication plan which includes several pre- event activities like training runs for baby wearing mothers, first time women runners and cancer survivors. There will also be an extensive online campaign to reach out to the masses and help the movement grow.”
As a precursor to the main day, the team is organising unique events such as the Cancer Shero Trek. A Shero is a cancer survivor & this event is dedicated towards felicitating these inspiring people. Starting with a trek, this event felicitates the inspiring Cancer Survivors honouring them with an “I Inspire” medal.
In Pinkathon 20  visually impaired girls from and 30 Hearing impaired Girls would be participating in the different category run. To prepare them for the main day, unique training sessions are designed with the help & coordination of sighted runners. Pinkathon powered by Bajaj Electricals is organising special training runs in various parts of Guwahati for the registered participants who have requested training for the main day.
Hiramani Kalita was announced as the mascot for the visually impaired squad who will be the running the V wash plus 3km category.
With the Pinkathon’s one of a kind initiative, every single participant of Pinkathon Guwahati 2016 inspiring partner Bajaj Electricals can choose to avail of a free medical check-up from our medical partner Apollo hospitals or a free Mammogram if the participant is above 45yrs of age. Monali Bhardwaj cancer survivor, was announced as the mascots for the 5 km and RJ PAHI from Red Fm was announced as a mascot for 10 km category run.  They were presented with the first bib.
Milind Soman also highlighted the concept of Pinkathon Ambassadors in every city who are passionate, extraordinary, committed men & women connecting for one cause, health for every woman. Each Pinkathon Ambassador is a part of the Pinkathon core team and registers all the women in their circle of influence. Pinkathon inspires everyone that together, we will do more. Various initiatives are undertaken by the Pinkathon Ambassadors to connect with women across various strata of the society. Pinkathon goes to School is another interesting concept to encourage Mother-daughter teams to run together. The idea is to encourage health & fitness at every age.
Pinkathon in Guwahati has received huge response from corporate sponsors like The Guwahati Address, Bajaj Electricals, V Wash plus, U.S.POLO, Also support from Utsah Foundation. Bajaj Electricals will be planting 1000 trees to commemorate the Pinkathon going green in Guwahati. The focus of the India’s biggest women’s only running event, is to encourage an active lifestyle and overall fitness amongst women, while creating a much needed awareness about breast cancer and bone health and encourage thousands of new or first-timer women to take up running.
All proceeds raised from the event will be used for the expenses incurred in organizing and marketing the event, and by the Women’s Cancer Initiative in its fight against breast cancer. The official website for Pinkathon is through which participants can register online. Twitter Handle: @pinkathon10k
About Maximus Mice & Media Solutions:
Founded by Reema Sanghavi (Managing Director) & Milind Soman (Director) in 2008. Pinkathon – Empowering Indian Women, like all other Maximus events is characterized with their trademark of effective brand communication & fiery enthusiasm. Maximus has been supporting the cause since its inception and working constantly to take it to greater heights. Both Reema and Milind feel very strongly for the cause and have worked diligently to make this a national entity that resonates with the women across India.
About Women’s Cancer Initiative – Tata Memorial Hospital (WCl-TMH)
Women’s Cancer Initiative – Tata Memorial Hospital is a non for profit NGO led by, Dir. Tata Memorial Centre. Dr.R.A.Badwe, President, Devika Bhojwani, Vice- President and Dr.Sudeep Gupta General Secretary along with other cancer physicians & surgeons and volunteers.
The Initiative’s core activity comprises material support of socially and economically disadvantaged women who are diagnosed to have breast and gynaecological cancer. The Initiative has supported hundreds of such women to complete their prescribed treatment with chemotherapy, hormonal therapy, radiation therapy, and surgery and rehabilitation therapy. The Tata Memorial Centre (TMC) is a grant-in-aid Institution of the Government of India that is run under the supervision of the Department of Atomic Energy. It comprises of the Tata Memorial Hospital (TMH) and the Advanced Centre for Training Research and Education in Cancer (ACTREC). The TMC has a 70 year long   and proud history of service, education and research in the field of cancer.