PR Day: Cotton College MassCom Centre holds interactive meet

Dr Bhupen Hazarika Centre for Mass Communication and Journalism (BCMJ), Cotton College observed the National Public Relations Day by holding an interactive meet on Friday. The event was attended by the students and alumni of the Centre, who specialise in advertising and public relations. The session highlighted the significance of the day and also about the importance of Public Relations as a profession and its ever expanding opportunities in today’s world.

 At the onset of the Meet, a message received from AS Tapader, founder Director of Unity Education Foundation (UEF) was read out. Tapader expressed the hope that the Meet would enable the students to shine in the field of public relations in the coming days. The Meet was organised by BCMJ in collaboration with PR convergence group LeaP-PR and Tangent PR agency and supported by UEF.

During this interactive meet, it was announced that the BCMJ will host the SBI PR Summit at the Conference Hall of Cotton College on May 6, 2017 in which eminent professionals in the fields of Government and Corporate public relations, communications, hospitality sector, digital and social media will deliberate on subjects of their specialisation following which the participants will have opportunity to interact with them.

Anubhuti Duara Baruah, Dhriti Haloi and Arnab Jyoti Das who are emerging with promise in different public relation related activities in different sectors shared their experiences with the participants. It may be mentioned that all these three speakers are alumni of BCMJ, Cotton College and their sharing of experiences was a big morale booster for the youngsters who are pursuing their course in Mass Communication and Journalism, specialising in Advertising and Public Relations.

Speaking on the occasion, Sayanika Dutta Sarkar, faculty BCMJ, stated that all need not be born with skills in public speaking or communication. She cited the example of Mahatma Gandhi, who acquired all these skills over a period of time and ultimately rose to the position of “Father of the Nation”. She stressed on the fact that with hard work, skills can be acquired.

Hamad Berlashker, CEO of Tangent PR, who was the chief guest, said that no job is small or big. He stated that if a youngster is looking for a lucrative job at entry level, it wouldn’t be fair as one can start with a reasonable pay in the beginning and rise to great heights by acquiring further experience and skills. He mentioned that there is plenty of scope in services that are ancillary to public relations e.g. photography, translation work, event management, corporate gifting etc.

All students present at the interactive meet received participation certificates from the hands of the guests present on the occasion. The session concluded with a vote of thanks offered by Mallika Takoe, student of BCMJ, with a special mention of Nilakshi Kalita, faculty BCMJ, who supervised the logistics of the event.