She is the voice that wakes up Guwahati city. RJ Mandy, known for her lively and zesty voice modulation that can energize a lazy morning into a vibrant one, has now been recognized for her contribution to a noble initiative — routine immunization of children.
Host of the most popular breakfast show Morning No. 1, on RED FM 93.5, RJ Mandy in recognition of her efforts, was awarded for the BEST RJ LINK on RI-FM (RED FM 93.5, Guwahati, Assam for District Immunisation) in the second edition of the Radio4Child awards. The award was conferred upon her by UNICEF India in collaboration with All India Radio (AIR) and the Association of Radio Operators of India (AROI) recently in Mumbai.
The Radio4Child award was envisioned in cognizance to the contribution of radio journalists in the creative dissemination of health messages for children. Since time immemorial, radio has been a distinctive medium. It is the power of voice which connects with the audience, as well as entertains and informs. An added advantage is, radio being an omnidirectional medium can reach the remote areas, that helps to connect with the rural population.
Recalling her expedition in the Right4Child initiative, RJ Mandy said, “Eventually I started my journey of sensitizing the masses about immunization from three districts of Assam — Nagaon, Sonitpur and Darrang. In the process of creating awareness, I prepared a detailed study about the ratio of immunization in these three districts and compiled an audio report of the same. During the study, it came to light that, out of these three districts, two of them have marginalized immunization whereas, Darrang district has obtained 100 percent immunization. There was only 50-60 percent turnout in Nagaon and Sonitpur districts during immunization.”
RJ Mandy further informed that she made a comparative study among these three districts where she interacted with the ANM, ASHA workers as well as health officers. She also highlighted that the low turnout of people during immunization was due to ignorance and superstitious belief prevailing in the society.
“After collecting the required information we did a link and prepared a show which was aired from time to time, especially in my morning show. I enunciated about the ill-effects of not getting immunized, and requested the public to be responsible, and leave behind their superstitious beliefs for the better future of the children. During my show I also included the voices of the ASHA workers and health officers, which I have collected during my study,” she added.
It needs to be mentioned here that UNICEF, AIR and AROI have been conducting workshops for Private FM and All India Radio journalists since 2014 to help them amalgamate insightful, innovative and engaging campaigns and programmes which includes radio jingles, talk shows, interviews, to create awareness among the masses about routine immunization. Moreover, they also traversed the remote areas to sensitize the public about immunization and prevent child deaths.
The workshops were the warehouse of information, where she learnt, interacted and exchanged ideas and ways of presenting and raising awareness about immunization. They got the opportunity to interact with some of the renowned health officers/educators as well as RJs from across the country. The workshops helped her understand immunization in a comprehensive manner. People usually consider immunization as the process of vaccination, but during the workshops she got to learn about immunization from its initial stage. “We were enlightened about the various types and names of immunization, the number of times a child needs to get immunized and the proper age of getting a child immunized,” she added.
Earlier, Mandy was nominated for the first edition of the Right4Child award in 2015, but as good and bad time prevails, she took it up sportingly and consider it as an eye-opener. Later for the second edition, her diligent efforts have led her path to the successful accomplishment of her noble endeavour.
This time she had worked harder and participated in workshops that were held in Bhubneshwar and Delhi, “I came back and got engaged in ground reporting for district-wise immunization programmes, and finally aired the compiled audio report in my morning shows,” she added.
A total of 120 RJs from across the country submitted their entries in the second edition of the Right4Child awards in six categories — Best PSA, Best Jingle, Best RJ link, Best Creative Campaign, Mission Indradhanush Best Radio Spot Award and Best Message Clarity Award. Adding charm to the award ceremony the awardees were honoured by UNICEF Celebrity Advocate Madhuri Dixit.
The other dignitaries present at the occasion were, RJ Simran Kohli, director, Speak For Change foundation, who has been associated with the Radio4child platform since its inception. All India Radio (AIR) OSD Rajeev Kumar Shukla, Mr. K G Suresh, Director General, Indian Institute of Mass Communication, Ms. Anuradha Prasad, President, Association of Radio Operators for India (AROI) and Mr Rohit Bansal, Group Head, Corporate Communications, RIL.
Also popular for her pranks — “murga calls”, with her humourous and witty deliberations, RJ Mandy, has been the favourite voice of every household. Born and brought up in Nagaon, Mandy is adventurous at heart. She is passionate about skydiving, camping and bungy jumping. She further aspires to be a Globetrotter and continue to make her listeners happy as a RJ.