A book club where earth-conscious consumers meet online to read, discuss and deliberate on how our fashion choices can help save the planet.
By Omi Gurung
The planet is currently in a crisis. With the ongoing Covid-19 pandemic, environmental concerns have become increasingly significant and sustainability has become a buzzword. The environmental cost of cheap, fast-turnaround fashion is in the spotlight. The practice of churning out items quickly and cheaply has resulted in a long list of harmful outcomes, from environmental damage, to exploitative labour practices.
Awareness is the greatest agent for change. Fashion designer/ fashion activist and founder of The WEAR Project, Omi Gurung recently started WEAR BOOK CLUB to create awareness and to promote sustainability, minimalism and zero waste lifestyle. The book club is an initiative of The WEAR PROJECT. The Waste, Environment And Reuse (WEAR) Project is a unique social impact initiative to reduce textile waste and environmental pollution to save the planet.
Omi says, “The fashion industry is one of the world’s largest polluters and accounts for around 10% of greenhouse gas emissions from human activity, but there are ways to reduce the impact your wardrobe has on the climate. Every day what we wear, does have an impact on the planet. One thing that the COVID-19 crisis has re-ignited is the focus on sustainability, and more importantly, its necessity.”
Started on World Cleanup Day, 19 September 2020, WEAR BOOK CLUB is members-only group by The WEAR Project. The club recommends and discusses books on sustainable fashion, environment and social development. It provides a platform for readers to discuss about sustainability, minimalism and zero waste lifestyle and strives to provide members with the talking points and tools they need to discuss these issues with their friends, families, and coworkers.
Every month the club selects a book and later hosts a friendly, literary dialogue online on the chosen book. A member receives a free e-book for private reading. The club also plans to organise in the near future, occasional meet ups in different cities to socialise over a cup of tea or a glass of wine. Anyone above the age of 18+ with an interest in reading books, can apply to be a member. The club charges a nominal membership fee of ₹1500 for a year.
Omi Gurung is also a youth ambassador of Earthday Network, he says, “The pandemic has taught us resilience and to simplify life. We need to see it as an opportunity to reset and rebuild a more sustainable world for us and our future generation. Today, there is a great need for the introduction of new values in our society, where less is more, quality over quantity and to be aware and awaken.”
To know more visit www.faceboo.com/thewearproject
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