Workshop on Ad & PR held at Rajiv Gandhi University

Close on the heels of successful completion of the North East PR Conclave in Guwahati on Saturday, the Mass Communication Department of Rajiv Gandhi University (RGU) in Rono Hills, Doimukh, Arunachal Pradesh organised a three-day workshop on “Advertising & Public Relations” for its students pursuing various degree, diploma, and research projects in the Department.

“Media students should focus on subjects like advertising and public relations besides social, health, and developmental sectors which offer lots of scope for communication professionals toady,” said RGU Head of Department, Mass Communication, Dr Kh Kabi on the inaugural day on Monday of the three-day workshop. Introducing the theme of the workshop, “Show, Shine, & be Seen”, Kabi pointed out that the mainstream media is collapsing due to emergence of digital media, therefore, there is need to divert the focus of media students towards subjects like advertising and public relations, besides other emerging sectors that hold a lot of promise for them.

On the first day of the workshop, under a team game named “Pick a Buddy”, each participant picked a buddy about whose achievements they deliberated upon the in the session. The participants were divided into three groups to dissert upon the topic “Building a strategy to project Arunachal Pradesh as an ideal tourist destination.” The reports were presented by Doandso Kri, Kakul Doley, and Toney Perme.

On Tuesday, the participants were exposed to some of the best print and electronic media advertisements of recent times. Each participant was asked to pick up one ad and do an analysis of it.

On the third and final day, there was a quiz contest and the Dikrong team (Taku Sunku, Tabar Yater), Subansiri team ((Giogi Aja, Doandso Kri), and Siang team (Sonam Tsomo, Punyo Oka) secured the top three positions respectively. A talent hunt followed in which Pallabi Gohain, Liagi Khongkhung, Doandso Kri, Jyotika Neog, Taba Yater, and Kakul Doley presented melodious songs and dances. A group discussion on public relations was held in which Chubom Hina, Tony Perme, Liagi Khongkhung, Sonam Tsomu, and Mitinam Siram took part.

PhD scholars of the Department Champa Devi, Giyamar Nemey, and Mapi Taipodia gave away the prizes and participation certificates at the valedictory function. The workshop was conducted by Nurul Laskar, founder Director, Learning & Promoting Public Relations (Lep-PR).